The Importance of Vision Mapping and Strategic Development

Business markets are competitive right now. And smart, proactive business leaders know that the way to keep their company ahead of the game is by defining and outlining their future plans for the business. Creating a vision map helps to unify the entire team working towards a common direction and goal for the future. The vision of the company defines the organization’s ultimate purpose for existing, and it serves to give employees a feeling of belonging and identity, which also motivates them to work well in their role.

What Does A Vision Map Provide?

A vision map provides a comprehensive visual overview of your company’s values, goals, and metrics. Creating the vision map can help you refine your vision and put it into action. Your team should play an active role in the creation of the map. Vision mapping is a process where you incorporate your business strategy, product planning, and marketing ideas. Anyone involved in leading a company and who feels strongly about influencing the company culture needs a vision map and strategic development. This is the sweet spot where objectives are stated, action plans are developed, and weak spots in performance and productivity can be identified.

Vision Mapping – More Than Goal Setting

Vision mapping is more than goal setting. Your company’s goals are the achievements that your company wants to reach. These goals are important, especially in order to develop plans for moving forward in a way that will propel the organization to reach those goals. Vision, however, has more to do with your reasons for existing as a company and your employees’ reasons for working for your company.

Know Your Why Before Vision Mapping

When creating your company’s vision map it’s important to know your why. Why does your company exist? Whom does your company serve? How does your company serve them? How does your company stand out? Once you have these answers you can fine-tune where your company is going to go, how it will go there, and who will be helped along the way.
Next, the vision and the vision map need to be communicated with the employees of the company. Everyone needs to know their importance in the company and how the role they play will make the destinations on that vision map more attainable. Employees are more eager to work with a company when they know they are an important player on the team and that their work there will make a difference for the customers served and for their coworkers in the company as well.

Vision Mapping Provides An Anchor

Many leaders have a hard time understanding the importance of vision. Staying rooted in your why and being able to communicate it effectively for your team provides an anchor that helps the organization get through any good or tough times you face. Your vision is your company’s compass, and when you know your vision and have your vision map, you can use it to continue moving forward no matter how many roadblocks you face.